Mayhew Tools Partners with Northeast Motorcycle Road Racing (NEMRR)

Mayhew™ Tools Partners with NorthEast Motorcycle Road Racing (NEMRR)

Mayhew Tools named title sponsor of the NEMRR 2021 road racing series, title sponsor of the 98th Loudon Classic and the official tool supplier of the NEMRR series

Turners Falls, MA, June 1, 2021 – Mayhew Steel Products, Inc. (Mayhew Tools) announces title sponsorship of the NorthEast Motorcycle Road Racing Series LLC (NEMRR) for the remainder of the 2021 season. Sponsorship of the NEMRR 2021 will include the 7 rounds of racing, to include the 98th Loudon Classic slated for June 18-20, as well as being named official tool supplier of the NEMRR series. NEMRR, formerly the Loudon Road Racing Series (LRRS) owned by New Hampshire Motor Speedway, began operating as such in 2020 under veteran racers and businessmen John Grush and Eric Wood.

As new owners, Grush and Wood intend to focus on getting back to the club feel and reinforcing the things that made the club great while also securing its future and the future of the sport. “We are excited to be partnering with a company like Mayhew who makes top-quality American products and believes in supporting racing at the grass-roots level,” said Eric Wood, Co-Executive director of NEMRR. “Our riders and mechanics are exactly the types of people who will appreciate the professional grade products that Mayhew produces, and the support of Mayhew will provide NEMRR the opportunity to offer our riders some fantastic bonus prizes during the course of the 2021 season as well as to help post $8500 in series purse money during the annual Loudon Classic, June 18-20.”

In addition to NEMRR sponsorship, Mayhew Tools is also sponsor to Doug Coby Racing and the #10 car in the NASCAR 2021 Whelen Modified Tour, official sponsor of the NASCAR 2021 Whelen Modified Tour Pole Award, sponsor of the SGB Racing team in the 2021 AMA Supercross and 2021 Pro Motocross Nationals, and sponsor to Britt Gagne in the Triple Crown Motocross Series. Racing sponsorships constitute a key component to Mayhew Tools marketing strategy, helping them get their professional grade, American made tools into the hands of automotive professionals who are immersed in the racing industry.

“We are very excited to be serving as a 2021 sponsor of the Northeast Motorcycle Road Race (NEMRR) Series,” shared John Lawless, President, Mayhew Tools. “Partnering with NEMRR will help us to increase brand awareness for our Professional Grade, American Made hand tools with those in the Motorcycle Racing industry, including racers, mechanics and fan enthusiasts while also enabling us to more directly get the tools into the hands of those that use them, i.e. feet on the street.”

The 2021 NEMRR schedule will consist of 8 rounds of races, with classes for everyone from street riders to professional racers. The complete season schedule is:

May 1-2                               New Hampshire Motor Speedway

May 22-23                          New Hampshire Motor Speedway

June 18-20                         New Hampshire Motor Speedway (98th Loudon Classic)

July 3-4                              New Jersey Motorsports Park

July 31- Aug 1                    New Hampshire Motor Speedway

August 21-22                      New Hampshire Motor Speedway

September 18-19               New Hampshire Motor Speedway

October 2-3                        New Hampshire Motor Speedway


Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.