Mayhew™ Wins with 2019 NASCAR Whelen Modified Tour Champion, Doug Coby Posted on October 28, 2019July 30, 2020 by Deanna Kennedy Mayhew™ Wins with 2019 NASCAR Whelen Modified Tour Champion, Doug Coby This marks Coby’s 6th championship title of the tour Turners Falls, MA October 21, 2019 – Mayhew Steel Products, Inc. (Mayhew Tools), primary sponsor to #2 car driven by five-time champion Doug Coby announces Coby’s 6th championship of the NASCAR Whelen Modified Tour. Coby was awarded the championship title at the conclusion of the Sunoco World Series 150 at Thompson Speedway Motorsports Park in Thompson, CT on October 13, 2019. This is the third consecutive year that Mayhew Tools has signed on with Mike Smergilio’s MSIII Racing to sponsor Coby and the #2 car in the tour. The Whelen Modified Tour (WMT), now in its thirty-fifth year, began with the Performance Plus 150 at Myrtle Beach Speedway on March 16th and concluded at Thompson October 13th. Although, driver Justin Bonsignore entered the Tour this year as the defending champion, Coby cemented his status as the driver to beat with his win in the Bud: King of Beers 150 at Thompson Speedway Motorsports Park in mid-August. Through the first 11 races of the season Coby had four victories, with top five finishes in eight races, and had finished inside the top 10 in all 11 events a fete he had only achieved one other time in his five title seasons prior to 2019. His total lap lead count through the first 11 races was at an all-time high of 728. “We are not only a sponsor, but committed followers and fans of Doug Coby, and we are beyond excited and proud to see him win his 6th NASCAR Whelen Modified Tour Championship – what an accomplishment,” shared John Lawless, President, Mayhew Tools. “Doug’s dedication and enthusiasm to racing and his fans is similar to that of our quality-focus and commitment to crafting premium hand tools for our end users – making our partnership a valuable and symbiotic one.” Racing sponsorships constitute a key component to Mayhew Tools marketing strategy, helping them get their brand tools into the hands of automotive professionals immersed in the racing industry. Beyond the company’s sponsorship of Coby and new this year for Mayhew was the sponsorship of the NASCAR Whelen Modified Tour’s Pole Award. The award recognizes the winning driver with a one-thousand-dollar check while the crew chief of the winning driver is awarded one of Mayhew’s Dominator® heavy-duty curved pry bars, dubbed ‘The Big Stick’. Bestowing the 13 lb. Big Stick to each winning crew chief enables the premium hand tool manufacturer to quite literally get their tools into the hands of those actually using them on a regular basis. Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com About Mayhew Tools Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.