Mayhew Tools Announces Sponsorship of NASCAR’s Whelen Modified Tour Pole Award for the 2019 Season

Turners Falls, MA March 14, 2019 – Mayhew Steel Products, Inc. (Mayhew) announces sponsorship of the Whelen Modified Tour’s Pole Award for the 2019 season, which begins on Saturday, March 16 at Myrtle Beach Speedway in South Carolina. New this year, sponsorship of the award will not only shine a light on the driver who crosses the finish line first, but the winning crew chief will be recognized and awarded one of Mayhew’s newest heavy-duty curved pry bars, dubbed ‘The Big Stick’. The Big Stick, part of Mayhew Tools’ Dominator product line, is the heaviest pry bar Mayhew has manufactured to-date. Thirteen pounds, 54” in length, and comprised of 7/8” chrome-vanadium steel, The Big Stick is designed to withstand tremendous force making it ideal for any lifting, prying, or moving applications.

In recent years, Mayhew Tools has leveraged racing sponsorships as a key component to their marketing strategy, helping them get their brand and tools in front of those immersed in the racing industry, including drivers, their teams, and the fans. Bestowing The Big Stick to each winning crew chief enables the premium hand tool manufacturer to quite literally get their tools into the hands of those actually using them on a regular basis.

“Sponsorship of the Pole Award helps us preserve the brand awareness we have established in the racing community over the last few years while simultaneously giving us the opportunity to make a greater and more deliberate impact where our tools are concerned,” commented John Lawless, President, Mayhew Tools. “As part of the sponsorship, we will give each pole winning crew chief one of our new Big Sticks at the conclusion of each race. The crew chiefs are the ones turning wrenches and hustling behind the scenes to get their team’s driver across the finish line first, so this will not only help recognize them for their efforts, but also offer us the opportunity to seed our tools into the hands of some of our end users.”

The NASCAR Whelen Modified Tour will consist of 17 races in the 2019 season, of which Mayhew will once again serve as sponsor to #2 car driven by five-time champion Doug Coby for the third year in a row. The company will also sponsor Bobby Santos III in the United States Auto Club (USAC) Silver Crown Series and King of the Wing National Sprint Car Series as well as Shootout Productions’ Truck Pulling Series. In previous years the company’s racing sponsorship efforts have included, but are not limited to:

  • Sponsorship of the Valenti Modified Racing Series at Monadnock Speedway, 2018
  • Sponsorship of Scott Pierce’s record-winning boat in the Grand Prix World Series’ North American Championship Race
  • Associate sponsor to Woody Pitkat’s Modified Racing series, Tri-Track series, and The Modified Touring series in 2017.
  • Supportive sponsor for Bobby Pierce driving the #63 truck in the in the NASCAR Camping World Truck Series at the famous Eldora Dirt Derby July 2017
  • Bob Garbarino’s famed Mystic Missile in 2016

For more information on Mayhew’s Big Stick, part number 14124, visit mayhew.com. Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037.

About Mayhew Tools
Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew Tools Wins with 2017 NASCAR Whelen Modified Tour Champion, Doug Coby

Mayhew Tools Wins with 2017 NASCAR Whelen Modified Tour Champion, Doug Coby

Coby has become the first driver to win five titles, four consecutively, of the tour

Turners Falls, MA October 26, 2017 – Mayhew Steel Products, Inc. (Mayhew Tools), the primary sponsor of Doug Coby and his #2 car for the 2017 NASCAR Whelen Modifed Tour, announces Coby’s championship of the 2017 tour. The win marks the fifth championship title, and the fourth consecutive win, of the Whelen Modified Tour for the Milford, Connecticut driver. Mayhew Tools signed on with Mike Smergilio’s MSIII Racing and driver Coby after their 2016 championship of the tour in a move to elevate the company’s profile as a racing sponsor.

“As invested followers and fans of Doug Coby this race season, we are thrilled for his championship,” shared Eric Mills, Vice President Sales & Marketing, Mayhew Tools. “Our sponsorship of his car in the tour represents a partnership with the race team as well as a provisionary commitment of the tools we manufacture for the greater automotive community at-large.”

“There is a synergy in the quality and craftmanship that we instill into our tools and that in which Doug Coby brings to each race,” added John Lawless, President, Mayhew Tools.

Mayhew Tools has been leveraging racing sponsorships, since first serving as an associate sponsor of Bob Garbiano owned Mystic Missile in the 2016 Whelen Modified Tour. Racing sponsorships pose a win-win strategy for not only getting Mayhew’s tools into the hands of automotive professionals, but also capitalizes on increased brand awareness, while attaining successful racing partnerships. In addition to Coby and Garbiano, Mayhew Tools has also contributed to the following racing programs:

  • Associate sponsor to Woody Pitkat’s Modified Racing series, Tri-Track series, and The Modified Touring series (2017).
  • Supportive sponsor for Bobby Pierce driving the #63 truck in the in the NASCAR Camping World Truck Series at the famous Eldora Dirt Derby (July 2017).
  • Technical alliance with the United States Auto Club (USAC) Silver Crown Series and King of the Wing National Sprint Car Series racecar driver, Bobby Santos III (2017).

For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Doug Led 134-Laps, Places 15th

Image by: Dick Ayers https://ayersracingimages.com/

Solomito Muscles Way to Langley Victory

Reclaims Modified Tour Points Lead With Second Win of 2017

By Andy Marquis, NASCARHomeTracks.com

HAMPTON, Va. – Timmy Solomito muscled his way past Doug Coby with seven laps to go to score the victory in Saturday night’s City of Hampton 150 at Larry King Law’s Langley Speedway – his second victory of the season in the NASCAR Whelen Modified Tour.

Coby had dominated much of the event, leading all but six laps, but Solomito closed in on him in the closing stages of the 150 lap race at the .396-mile oval in Hampton, Virginia. When Solomito finally got to Coby’s rear bumper, he began to press the issue, looking to the inside and the outside and repeatedly giving shots to Coby.  With seven laps to go, and the third and fourth place cars of Max Zachem and Eric Goodale joining the battle for the win, Solomito executed the bump-and-run, which resulted in Coby spinning.

Solomito then survived a restart with two laps to go and survived overtime to clinch the win.

“I hate to race that way,” Solomito said. “We had a really fast car tonight. I pressed him and tried to get him to slip up. He slipped up a few times. I showed my nose a couple times. I have a lot of respect for Doug but he’s trying to win a race and I’m trying to win a race. Unfortunately, tight quarters, you’re racing on a small track, I hate to win races that way but it happens, contact happens.

“Unfortunately, it’s racing. It is a contact sport here and there and sometimes things happen. We didn’t want that to happen but it’s hard racing. Two guys going for the same piece of real estate for the win. If I could go back, would I have done anything different? Probably not. Everybody’s here to win.”

The win at Langley marks Solomito’s second of the season. Earlier this year, he won the Whelen Modified season opener at Myrtle Beach (S.C.) Speedway and backed it up with a second-place finish at Connecticut’s Thompson Speedway Motorsports Park. Despite an 11th place finish at Stafford, the strong start to the season has Solomito thinking big picture.

“We just have to keep it rolling and keep running strong and having good finishes,” Solomito remarked. “At the end of the day, every position counts.  You have to play your cards right and be there at the end. You just have to finish every race.  It’s not always about winning as many races as you can, it’s about finishing up front and running well.”

Doug Coby, who led 134 laps, ended up being relegated to a 15th place finish after the contact with Solomito.

“Timmy made his car faster, and we were just a tick tighter,” Coby said. “We still had a fast race car, a controllable race car. It was a good race, that’s what the fans deserve to see. They don’t want to see somebody walk away by a straightaway.”

As Solomito closed in, Coby said he expected the race to come down to paint trading.

“I was expecting the bumper shots, the crossovers and stuff,” Coby explained. “No matter what he was trying to do, if I don’t give up the bottom, he can’t get by me. That’s short track racing. You’ve got the outside to go around, you’ve got the way bottom to go around.  If I’ve got a fast car and I’m on the bottom, find another way around.”

Eric Goodale finished in second, his best result of the season. Kyle Bonsignore finished third while Max Zachem and Justin Bonsignore rounded out the top-five.

Rob Summers, Rowan Pennink, Danny Bohn, Kyle Ebersole and Matt Swanson completed the top 10.

Solomito took over the points lead with his victory, leading by nine points over Rowan Pennink following the race at Langley Speedway.  Eric Goodale sits third in points while Justin Bonsignore and Max Zachem sit fourth and fifth.

The next race for the NASCAR Whelen Modified Tour will be held at Connecticut’s Thompson Speedway Motorsports Park on June 14th.

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