Mayhew Tools Announces Sponsorship of NASCAR’s Whelen Modified Tour Pole Award for the 2019 Season

Turners Falls, MA March 14, 2019 – Mayhew Steel Products, Inc. (Mayhew) announces sponsorship of the Whelen Modified Tour’s Pole Award for the 2019 season, which begins on Saturday, March 16 at Myrtle Beach Speedway in South Carolina. New this year, sponsorship of the award will not only shine a light on the driver who crosses the finish line first, but the winning crew chief will be recognized and awarded one of Mayhew’s newest heavy-duty curved pry bars, dubbed ‘The Big Stick’. The Big Stick, part of Mayhew Tools’ Dominator product line, is the heaviest pry bar Mayhew has manufactured to-date. Thirteen pounds, 54” in length, and comprised of 7/8” chrome-vanadium steel, The Big Stick is designed to withstand tremendous force making it ideal for any lifting, prying, or moving applications.

In recent years, Mayhew Tools has leveraged racing sponsorships as a key component to their marketing strategy, helping them get their brand and tools in front of those immersed in the racing industry, including drivers, their teams, and the fans. Bestowing The Big Stick to each winning crew chief enables the premium hand tool manufacturer to quite literally get their tools into the hands of those actually using them on a regular basis.

“Sponsorship of the Pole Award helps us preserve the brand awareness we have established in the racing community over the last few years while simultaneously giving us the opportunity to make a greater and more deliberate impact where our tools are concerned,” commented John Lawless, President, Mayhew Tools. “As part of the sponsorship, we will give each pole winning crew chief one of our new Big Sticks at the conclusion of each race. The crew chiefs are the ones turning wrenches and hustling behind the scenes to get their team’s driver across the finish line first, so this will not only help recognize them for their efforts, but also offer us the opportunity to seed our tools into the hands of some of our end users.”

The NASCAR Whelen Modified Tour will consist of 17 races in the 2019 season, of which Mayhew will once again serve as sponsor to #2 car driven by five-time champion Doug Coby for the third year in a row. The company will also sponsor Bobby Santos III in the United States Auto Club (USAC) Silver Crown Series and King of the Wing National Sprint Car Series as well as Shootout Productions’ Truck Pulling Series. In previous years the company’s racing sponsorship efforts have included, but are not limited to:

  • Sponsorship of the Valenti Modified Racing Series at Monadnock Speedway, 2018
  • Sponsorship of Scott Pierce’s record-winning boat in the Grand Prix World Series’ North American Championship Race
  • Associate sponsor to Woody Pitkat’s Modified Racing series, Tri-Track series, and The Modified Touring series in 2017.
  • Supportive sponsor for Bobby Pierce driving the #63 truck in the in the NASCAR Camping World Truck Series at the famous Eldora Dirt Derby July 2017
  • Bob Garbarino’s famed Mystic Missile in 2016

For more information on Mayhew’s Big Stick, part number 14124, visit mayhew.com. Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037.

About Mayhew Tools
Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

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