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Mayhew Tools started to seed racing sponsorships in 2016. A win-win strategy for not only getting their tools into the hands of automotive professionals, but capitalizing on increased brand awareness, while simultaneously building successful racing partnerships. Below you can find more details about our racing sponsorships and partnerships, including that of Doug Coby in NASCAR’s Whelen Modified Tour, the Pole Award in the same tour, and Motor and Supercross team, SGB Racing!

Mayhew’s Sponsorship of Doug Coby, in the NASCAR Whelen Modified Tour 2020

Doug serves as both owner and driver of the #10 car

We are proud to once again be sponsoring Doug Coby as he competes in the 2020 NASCAR Whelen Modified Tour. Coby is in his 19th year competing on the Whelen Modified tour, but in his first season as both owner and driver of the #10 car and the Doug Coby Racing team.

With much uncertainty surrounding this race season, the Nascar Whelen Modified Tour opened its 2020 season on July 4, 2020 with the Independence Day 200 at the White Mountain Motorsports Park in New Hampshire. The next race in the series will be August 1, 2020 again at White Mountain Motorsports Park to a crowd of 50% stadium capacity in adherence with New Hampshire state reopening guidelines. Other confirmed Whelen Modified tour races to date are scheduled for August 22, 2020 at Jennerstown Speedway, PA and September 19, 2020 at Riverhead Raceway in New York. Coby is expected to race in all three confirmed tour races scheduled to date.

Mayhew’s Sponsorship of the Pole Award the NASCAR Whelen Modified Tour 2020

Mayhew Tools is a proud sponsor for the second year in a row of NASCAR’s Whelen Modified Tour’s Pole Award for the 2020 season. Sponsorship of this award recognizes the driver, and crew chief behind the driver’s success, who have the fastest qualifying time. This season the winning crew chief will be awarded with The Big Stick, Mayhew’s largest Dominator® curved pry bar at 54” in length, 7/8” steel blade and 13lbs overall.

This will be the fifth season that Mayhew Tools has served as a sponsor in the racing arena. Sponsoring the Pole award and bestowing the Big Stick to the winning crew chief, allows Mayhew Tools to get their premium tools into the hands of those who use them daily.

The 2020 NASCAR Whelen Modified Tour has been cut short due to the coronavirus pandemic. The season originally consisted of 17 races and was to debut three new tracks, making this one of the most anticipated seasons to date. The season began on July 4, 2020 with the Independence Day 200 run at the White Mountain Motorsports Park in New Hampshire to a stadium at 50% capacity to adhere to state reopening restrictions. Future races are set for August 1, 2020, again at White Mountain Motorsports Park, August 22, 2020 at Jennerstown Speedway, PA and September 19, 2020 at Riverhead Raceway, New York.

Mayhew’s Sponsorship of SGB Racing

Mayhew Tools announced sponsorship of The SGB Racing Team for its 2020 professional season debut earlier this year. The SGB team line-up consists of AJ Catanzaro, Alex Ray, and amateurs Britt Gagne and Jordan Jarvis, to name a few.

The 2020 SGB racing season was set to feature racers in the Monster Energy Supercross series, riding in the 450SX class, Lucas Oil Pro Motocross series, Loretta Lynn’s racing series and a showing in the 125 Dream Races at the Outdoor Nationals. However, due to the effects of Covid-19, the season has been drastically amended to include only a sampling of the intended races. While the crew recently returned to racing on May 31, 2020 in the Supercross series, many races are put on hold or cancelled. The 2020 Lucas Oil Pro Motocross series confirmed a nine-round schedule with delayed season kickoff beginning August 15, 2020 at the famed Loretta Lynn Ranch.

Future outdoor races will feature the following riders:

  • In the 450: Alex Ray, Justin Rodbell, Jeremy Smith and Gabe Woodrow
  • In the 250: Jordan Jarvis, as she attempts to make history as the first female to ever qualify for a professional race
  • In the 125: Britt Gagne

 

Latest news from the world of Mayhew Racing

Mayhew™ Tools Extends Sponsorship with SGB Racing

Mayhew™ Tools Extends Sponsorship with SGB Racing

Mayhew™ Tools Extends Sponsorship with SGB Racing

Turners Falls, MA, February 11, 2021 – Mayhew Steel Products, Inc. (Mayhew Tools) is partnering with SGB Racing in a new sponsorship that supports the teams’ riders in all of the 2021 Pro Motocross Nationals, and in a few select rounds of the 2021 AMA Supercross. This is the premium hand tool manufacturer’s second year in a row partnering with SGB Racing, yet in an expanded capacity. The SGB Racing team’s riders will each have branded professional gear, showcasing a Mayhew ‘Made in the USA’ branded helmet and the technicians will have no shortage of Mayhew’s tools to keep the team’s fleet of bikes running at peak performance.

“Our organization has established a strong affinity for racing sponsorships, which have proved valuable,” shared John Lawless, President, Mayhew. “Supporting the teams’ and riders/drivers has helped get our tools into the hands of the technicians and increased awareness of the Mayhew brand amongst the racing community at-large. We are very much looking forward to supporting the SGB Racing team, on and off the track, in their 2021 efforts.”

Racing sponsorships have become a core component to Mayhew Tools’ marketing strategy, helping them get their various lines of tools into the hands of automotive professionals who are immersed in the racing industry. In addition to the SGB Racing sponsorship, Mayhew is also the sponsor to NASCAR’s Whelen Modified Tour Pole Award for the third year in a row, and sponsor to Doug Coby Racing’s #10 Car in the same NASCAR Tour. Although this is the fifth year sponsoring six-time champion driver, Doug Coby, it is the second year sponsoring Doug as both driver and owner of the Doug Coby Racing Team, formed ahead of the 2020 season.

“Growth in our racing sponsorship commitments is directly connected to that of our brand’s growth strategy and we are looking forward to making both a win-win for us and our sponsored racing partners,” commented Eric Mills, VP Sales and Marketing, Mayhew Tools.

SGB Racing’s 450 Supercross team includes Justin Rodbell, Alex Ray, Jeremy Smith, and AJ Catanzaro, all of whom will also race in the Motocross alongside Jordan Jarvis. Jarvis is the most successful AMA rider in history to date and, as a 20-year old female, already holds eight AMA National Titles and more than 50 major event wins.

Meet the SGB Racing Team’s Riders:

  • Jordan “JJ” Jarvis #301, is the most successful AMA 20-year old female in history to date. She has eight AMA National Titles, and more than 50 major event wins. In 2019, after she won every woman’s race for the Supercross Futures and took the Woman’s Championship Title from the Daytona RCSX, she made the jump to the 250 Pro Nationals where she began competing with the men. She rode several AX races in route to her SX endorsement as well as her pro AM Points. In August 2020, while racing at the famed Loretta Lynn’s ranch in the first Pro National of the season, she attempted to qualify with the men in the 250 class. A bit off pace, she raced from 20th to 11th place. Success came one month later at the National in Florida, where Jordan made history as the first woman to ever qualify to race a national. Don’t be surprised if you see Jarvis make her professional Supercross debut this year racing against the men. She is shattering that glass ceiling.
  • AJ Catanzaro #330, AJ Catanzaro has been racing professionally from the age of 16. He won an Arenacross Championship at 15 years old and quickly made the transition to Supercross. AJ has had a handful of top 5 finishes in Supercross along with finishing inside the top 10 in points. He has been able to travel the world racing, most notably in Germany and Australia. Because of AJ’s passion and dedication to racing, he has had extensive experience working with the best trainers in the world; Colleen Millsaps, Josh Woods, Gary Semics, Gary Bailey and Ezra Lusk to name a few. From 2009 to 2015, AJ lived at three of the top facilities in the country; Club MX, MTF and GPF, absorbing information from the best trainers on the best tracks. AJ has not only been able to elevate himself to being a Pro Supercross and Motocross racer but has the uncanny ability to translate his skills into teaching. AJ Catanzaro Moto-X Academy is the next step in his plan to bring motocross schooling to everyone. He currently has 11 years experience training riders and racers of all ages.
  • Justin Rodbell #57, 20 years old, is competing in his first year as a full time 450 rider. He is looking to continue to mix it with the top contenders all year. Fairly new to the Supercross scene but finished 16th overall in the 2020 motocross championship.
  • Alex Ray #83, Alex Ray Carries National #61 into the 2020 Supercross and Motocross series on board his SGB Racing/Maxxis/Babbitt’s Online Kawasaki. The popular privateer from Tennessee has been making big moves on the track and in social media with his AR61 VLOG. Alex continues to be a front runner in the elite 450 series as well as a fan favorite off the track.
  • Jeremy Smith #309, is in his first year competing in the 450 Supercross circuit. Jeremy is looking to learn each round and make a few mains as the year goes on. Jeremy should be a top 20 national racer in the motocross season.

 

Catch the Motocross and Supercross races live and /or watch them on Peacock TV per the following schedules:

2021 AMA Supercross

Round 1:

Saturday, January 16

Houston, TX

NRG Stadium

Round 2:

Tuesday, January 19 

Houston, TX

NRG Stadium

Round 3:

Saturday, January 23

Houston, TX

NRG Stadium

Round 4:

Saturday, January 30

Indianapolis, IN 

Lucas Oil Stadium

Round 5:

Tuesday, February 2

Indianapolis, IN 

Lucas Oil Stadium

Round 6:

Saturday, February 6

Indianapolis, IN 

Lucas Oil Stadium

Round 7:

Saturday, February 13

Orlando, FL 

Camping World Stadium

Round 8:

Saturday, February 20

Orlando, FL 

Camping World Stadium

Round 9:

Saturday, March 6 

Daytona Beach, FL    

Daytona International Speedway

Round 10:

Saturday, March 13

Arlington, TX 

AT&T Stadium

Round 11:

Tuesday, March 16

Arlington, TX 

AT&T Stadium

Round 12:

Saturday, March 20

Arlington, TX 

AT&T Stadium

Round 13:

Saturday, April 10

Atlanta, GA

Atlanta Motor Speedway

Round 14:

Tuesday, April 13

Atlanta, GA

Atlanta Motor Speedway

Round 15:

Saturday, April 17

Atlanta, GA

Atlanta Motor Speedway

Round 16:

Saturday, April 24

Salt Lake City, UT

Rice-Eccles Stadium

Round 17:

Saturday, May 1

Salt Lake City, UT

Rice-Eccles Stadium

 

2021 Pro Motocross Nationals Schedule

 

Fox Raceway National I

May 29

Pala, CA

Thunder Valley National

June 5

Lakewood, CO

High Point National

June 19

Mt. Morris, PA

Southwick National

June 26

Southwick, MA

RedBud National

July 3

Buchanan, MI

Spring Creek National

July 17

Millville, MN

Washougal National

July 24

Washougal, WA

Unadilla National

August 14

New Berlin, NY

Budds Creek National

August 21

Mechanicsville, MD

Ironman National

August 28

Crawfordsville, IN

Fox Raceway National II

September 4

Pala, CA

Hangtown Motocross Classic

September 11

Rancho Cordova, CA

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

About SGB Racing

Based out of Northern Maryland, SGB Racing specializes in Motorcycle and ATV suspension services along with bike set-up. SGB Racing technicians have the experience and skills to get motorcycle/ATV setups to each individual’s desire, whether professional racer or an avid enthusiast in Motocross, Supercross, Hare Scrambles, GNCC, or Freestyle. With a commitment to superior quality, SGB Racing relies on rigorous testing, certified training and years of experience to provide the best bike set-up to meet each customer’s specific needs. Learn more at sgb-racing.com.

Mayhew Tools to Sponsor Six-time Champion Doug Coby for Fifth Consecutive Year in the NASCAR Whelen Modified Tour (WMT)

Mayhew Tools to Sponsor Six-time Champion Doug Coby for Fifth Consecutive Year in the NASCAR Whelen Modified Tour (WMT)

Mayhew Tools to Sponsor Six-time Champion Doug Coby for Fifth Consecutive Year in the NASCAR Whelen Modified Tour (WMT)

This will be Doug Coby’s second year racing as owner and driver of the #10 in the WMT Series

Turners Falls, MA, February 2, 2021 – Mayhew Steel Products, Inc. (Mayhew Tools) Mayhew Steel Products, Inc. (Mayhew Tools) announces their sponsorship of Doug Coby and the #10 car, in the 37th season of the NASCAR Whelen Modified Tour. This will be Mayhew’s 5th consecutive year sponsoring the Whelen Modified Tour six-time champion driver, and Coby’s second year racing as owner and driver of the Doug Coby Racing team. Following a disrupted 2020 season due to repercussions from Covid-19, the 2021 season is hoping to see a return of spectators in the stands as it visits a mix of tracks from traditional speedways to inaugural venues spanning from Maine to Virginia.

“Our company is thrilled to be continuing our sponsorship with Doug Coby who, from our perspective, has really become an integral part of the Mayhew family,” commented John Lawless, President, Mayhew Tools. “This partnership extends from Doug, to the crew, and the NASCAR Whelen Modified Tour at-large and it is one that we are very proud to be a part of.”

In addition to sponsoring Coby, this will be the third consecutive year Mayhew will sponsor the NASCAR Whelen Modified Tour’s Pole Award. This sponsorship awards the winning driver a one-thousand-dollar check and the crew chief of the winning driver a Mayhew Dominator® heavy-duty curved pry bar, dubbed ‘The Big Stick’ as it is 13 lbs and 54” in overall length that allows for the ability to deliver tremendous force. Mayhew is also sponsoring the SGB Racing Team in the 2021 Pro Motocross Nationals as well as a few select rounds of the 2021 AMA Supercross.

“Mayhew truly is a partner. Their sponsorship goes well beyond writing a check and displaying a logo; they are fully committed to supporting me, the team, the crew, and the series as whole,” shared Doug Coby, owner and driver, Doug Coby Racing. “Coming into year two with Doug Coby Racing, especially after such a shaken-up season last year, I am very eager and excited to get back out on the track and am confident that with the backing from Mayhew, Doug Coby Racing will continue to elevate.”

Mayhew Tools started to seed racing sponsorships in 2016 when they signed on as associate sponsor to the Bob Garbarino owned, Mystic Missile NASCAR Whelen Modified Tour team. The following year, the opportunity arose to sign on as primary sponsor to Doug Coby’s NASCAR Whelen Modified Tour team and they haven’t looked back since. Racing sponsorships constitute a key component to Mayhew Tools marketing strategy, helping them get their various lines of strong and reliable tools into the hands of automotive professionals who are immersed in the racing industry.

 

The 2021 NASCAR Whelen Modified Tour schedule will consist of 14 races, with opening day slated for April 8, at Martinsville Speedway in Virginia. The complete season schedule is:

April 8

Martinsville Speedway, Virginia

April 25

Stafford Motor Speedway, Connecticut

May 15

Riverhead Raceway, New York

May 29

Jennerstown Speedway, Pennsylvania

June 12

Oswego Speedway, New York

June 19

Riverhead Raceway, New York

July 17

New Hampshire Motor Speedway, New Hampshire

July 31

Lancaster National Speedway, New York

August 6

Stafford Motor Speedway, Connecticut

August 21

Beech Ridge Motor Speedway, Maine

September 4

Oswego Speedway, New York

September 10

Richmond Raceway, Virginia

September 18

Riverhead Raceway, New York

September 25

Stafford Motor Speedway, Connecticut

 

Ahead of the Whelen Modified Tour, the Doug Coby Race Team will kick-off their 2021 season at the World Series of Asphalt Stock Car Racing in New Smyrna, FL from February 8–12, 2021. The series, happening at New Symrna Speedway, will consist of five nights of racing for the Tour Modifieds.

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew Monday Race Recap

Mayhew Monday Race Recap

This weekend was action packed for sponsored Mayhew Racing events.

First up was Doug Coby in the NASCAR Whelen Modified Tour’s NAPA Auto Parts 150 at Stafford Motor Speedway on Saturday night, where Doug landed a second place spot. Doug, driver and owner, shared “Lots of notes from today to build for the future. First time in a long time that EVERYONE from the chassis builder to the motor builder, the crew chief, crew guys, and driver all had to work our asses off to make it work. And the crew had a KILLER pit stop to gain at least 10 spots on the last stop! Glad we got a good finish for Mayhew Tools and everyone who helps the team.” For some behind the scenes footage of getting the car ready for the race that day, find and follow us on Instagram @MayhewTools

A special shout out to Goodie Motorsports’, Eric Goodale #58 for winning the Mayhew Tools Pole Award at that race. Eric earned the P1 position and his crew chief Jason Shephard picked up a Dominator® Pro 3PC  Pry Bar Set for his efforts.

And onto the Nationals in Florida for the Mayhew sponsored SGB Racing team, who had a record breaking day with all of their 450 (highest level class) racers scoring points as they all finished in top 20 of the 40 person race. More remarkable was Jordan Jarvis who made history as the first woman to ever qualify to race a National. She was able to come in as an alternate rider for the second moto of the day. Follow @SGB_Racing on Instagram for more.

Mayhew Race Recap

 

Mayhew™ Wins with 2019 NASCAR Whelen Modified Tour Champion, Doug Coby

Mayhew™ Wins with 2019 NASCAR Whelen Modified Tour Champion, Doug Coby

Mayhew™ Wins with 2019 NASCAR Whelen Modified Tour Champion, Doug Coby

This marks Coby’s 6th championship title of the tour

Turners Falls, MA October 21, 2019 – Mayhew Steel Products, Inc. (Mayhew Tools), primary sponsor to #2 car driven by five-time champion Doug Coby announces Coby’s 6th championship of the NASCAR Whelen Modified Tour. Coby was awarded the championship title at the conclusion of the Sunoco World Series 150 at Thompson Speedway Motorsports Park in Thompson, CT on October 13, 2019. This is the third consecutive year that Mayhew Tools has signed on with Mike Smergilio’s MSIII Racing to sponsor Coby and the #2 car in the tour.

The Whelen Modified Tour (WMT), now in its thirty-fifth year, began with the Performance Plus 150 at Myrtle Beach Speedway on March 16th and concluded at Thompson October 13th. Although, driver Justin Bonsignore entered the Tour this year as the defending champion, Coby cemented his status as the driver to beat with his win in the Bud: King of Beers 150 at Thompson Speedway Motorsports Park in mid-August. Through the first 11 races of the season Coby had four victories, with top five finishes in eight races, and had finished inside the top 10 in all 11 events a fete he had only achieved one other time in his five title seasons prior to 2019. His total lap lead count through the first 11 races was at an all-time high of 728.

“We are not only a sponsor, but committed followers and fans of Doug Coby, and we are beyond excited and proud to see him win his 6th NASCAR Whelen Modified Tour Championship – what an accomplishment,” shared John Lawless, President, Mayhew Tools. “Doug’s dedication and enthusiasm to racing and his fans is similar to that of our quality-focus and commitment to crafting premium hand tools for our end users – making our partnership a valuable and symbiotic one.”

Racing sponsorships constitute a key component to Mayhew Tools marketing strategy, helping them get their brand tools into the hands of automotive professionals immersed in the racing industry. Beyond the company’s sponsorship of Coby and new this year for Mayhew was the sponsorship of the NASCAR Whelen Modified Tour’s Pole Award. The award recognizes the winning driver with a one-thousand-dollar check while the crew chief of the winning driver is awarded one of Mayhew’s Dominator® heavy-duty curved pry bars, dubbed ‘The Big Stick’. Bestowing the 13 lb. Big Stick to each winning crew chief enables the premium hand tool manufacturer to quite literally get their tools into the hands of those actually using them on a regular basis.

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew™ Introduces ‘The Big Stick’ to Dominator® Product Line

Mayhew™ Introduces ‘The Big Stick’ to Dominator® Product Line

Mayhew™ Introduces ‘The Big Stick’ to Dominator® Product Line

Turners Falls, MA March 19, 2019 – Mayhew Steel Products, Inc. (Mayhew) introduces its new Dominator Heavy-Duty Curved Pry Bar, dubbed ‘The Big Stick’ (Part No. 14124). What makes this 54” length curved pry bar unique from others in the Dominator product line is its 7/8” chrome-vanadium steel designed to withstand tremendous force and making it ideal for lifting, prying or moving heavy automotive parts and/or separating components.

Made in the USA and backed by a Lifetime Warranty, The Big Stick’s hardened and tempered steel shaft runs from the cutting edge of the pry bar through the handle to deliver maximum durability and prying power. Its capped end allows for striking without damaging the handle and serves as a shock absorber to reduce hand fatigue. The 13 lb. pry bar’s black oxide finish prevents corrosion and reinforces long-lasting durability.

Mayhew Tools recently announced sponsorship of NASCAR’s Whelen Modified Tour Pole Award for the 2019 season, which kicked off March 16 at the Myrtle Beach Speedway. Each pole winning crew chief will be recognized for their achievement and given a new ‘Big Stick’.

The Big Stick heavy duty curved pry bars are available now. 

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

NASCAR HOME TRACKS: Doug Coby Begins Quest For Sixth Title In Victory Lane

NASCAR HOME TRACKS: Doug Coby Begins Quest For Sixth Title In Victory Lane

Doug Coby’s quest for a sixth NASCAR Whelen Modified Tour championship couldn’t have started off much better.

After two years of struggling at Myrtle Beach Speedway, Coby make those scuffles distant memories on Saturday, rolling to his 25th career Whelen Modified Tour win and first at the South Carolina oval.

He may have made the final laps of the Performance Plus 150 presented by Safety Kleen look easy, but the day wasn’t filled with only celebratory moments. He did win the first Mayhew Tools Dominator Pole Award in qualifying, but Coby was forced to start at the tail of the field after a screw in his left-front tire forced the team to make an unapproved tire change before the green.

Read the full story at NASCAR Home Tracks here.

Mayhew Tools Announces Sponsorship of NASCAR’s Whelen Modified Tour Pole Award for the 2019 Season

Mayhew Tools Announces Sponsorship of NASCAR’s Whelen Modified Tour Pole Award for the 2019 Season

Turners Falls, MA March 14, 2019 – Mayhew Steel Products, Inc. (Mayhew) announces sponsorship of the Whelen Modified Tour’s Pole Award for the 2019 season, which begins on Saturday, March 16 at Myrtle Beach Speedway in South Carolina. New this year, sponsorship of the award will not only shine a light on the driver who crosses the finish line first, but the winning crew chief will be recognized and awarded one of Mayhew’s newest heavy-duty curved pry bars, dubbed ‘The Big Stick’. The Big Stick, part of Mayhew Tools’ Dominator product line, is the heaviest pry bar Mayhew has manufactured to-date. Thirteen pounds, 54” in length, and comprised of 7/8” chrome-vanadium steel, The Big Stick is designed to withstand tremendous force making it ideal for any lifting, prying, or moving applications.

In recent years, Mayhew Tools has leveraged racing sponsorships as a key component to their marketing strategy, helping them get their brand and tools in front of those immersed in the racing industry, including drivers, their teams, and the fans. Bestowing The Big Stick to each winning crew chief enables the premium hand tool manufacturer to quite literally get their tools into the hands of those actually using them on a regular basis.

“Sponsorship of the Pole Award helps us preserve the brand awareness we have established in the racing community over the last few years while simultaneously giving us the opportunity to make a greater and more deliberate impact where our tools are concerned,” commented John Lawless, President, Mayhew Tools. “As part of the sponsorship, we will give each pole winning crew chief one of our new Big Sticks at the conclusion of each race. The crew chiefs are the ones turning wrenches and hustling behind the scenes to get their team’s driver across the finish line first, so this will not only help recognize them for their efforts, but also offer us the opportunity to seed our tools into the hands of some of our end users.”

The NASCAR Whelen Modified Tour will consist of 17 races in the 2019 season, of which Mayhew will once again serve as sponsor to #2 car driven by five-time champion Doug Coby for the third year in a row. The company will also sponsor Bobby Santos III in the United States Auto Club (USAC) Silver Crown Series and King of the Wing National Sprint Car Series as well as Shootout Productions’ Truck Pulling Series. In previous years the company’s racing sponsorship efforts have included, but are not limited to:

  • Sponsorship of the Valenti Modified Racing Series at Monadnock Speedway, 2018
  • Sponsorship of Scott Pierce’s record-winning boat in the Grand Prix World Series’ North American Championship Race
  • Associate sponsor to Woody Pitkat’s Modified Racing series, Tri-Track series, and The Modified Touring series in 2017.
  • Supportive sponsor for Bobby Pierce driving the #63 truck in the in the NASCAR Camping World Truck Series at the famous Eldora Dirt Derby July 2017
  • Bob Garbarino’s famed Mystic Missile in 2016

For more information on Mayhew’s Big Stick, part number 14124, visit mayhew.com. Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037.

About Mayhew Tools
Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew Tools Signs on to Sponsor the Valenti Modified Racing Series at Monadnock Speedway

Mayhew Tools Signs on to Sponsor the Valenti Modified Racing Series at Monadnock Speedway

Mayhew Tools Signs on to Sponsor the Valenti Modified Racing Series at Monadnock Speedway

Turners Falls, MA August 2, 2018 – Mayhew Steel Products, Inc. (Mayhew Tools) signs on to sponsor the Valenti Modified Racing Series (MRS) happening August 25, 2018 at Monadnock Speedway in Winchester, NH. Valenti MRS, a modified stock car racing group based out of Canaan, New Hampshire, sanctions modified races throughout New England.

Woody Pitkat, whose Modified Racing Series and Tri-Track Series is also sponsored by the premium hand tool manufacturer, will be competing in the Valenti MRS August 25th race at Monadnock Speedway.

“The racing sponsorships we invested in to-date have provided a win-win for us in both supporting the racers and their teams, as well as extending the Mayhew Tools brand awareness,” shared John Lawless, President, Mayhew Tools. “Sponsoring Valenti MRS specifically will enable us to further execute our brand strategy and give us the opportunity to be more hands-on in our sponsorship of a specific event.”

In addition Woody Pitkat’s racing series and the upcoming Valenti MRS race, Mayhew Tools serves as the exclusive sponsor of the #2 car for the NASCAR Whelen Modified Tour driven by 5-time tour champion, Doug Coby. The company is also a primary sponsor to Bobby Santos’ #22A car in the King of the Wing National Sprint Car Series, USAC Silver Crown Series, Must See Sprint Car Series and the Little 500 Series. Additionally, the company serves as a supporter to Bobby Pierce’s #63 truck in the NASCAR Camping World Truck Series.

“The racing community-at-large is unlike any other in their unwavering support and passion and now being a part of it from a sponsorship perspective we are not only fiscally invested, but happy to have become esteemed racing enthusiasts,” commented Eric Mills, VP Sales and Marketing, Mayhew Tools.

Bianca Law Mayhew Tools

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew Tools Boat Wins Grand Prix World Series’  North American Championship Race

Mayhew Tools Boat Wins Grand Prix World Series’ North American Championship Race

Mayhew Tools Boat Wins Grand Prix World Series’ North American Championship Race

Turners Falls, MA July 10, 2018 – Mayhew Steel Products, Inc. (Mayhew Tools) announces the Mayhew Tools sponsored boat has won the Grand Prix World Series’ North American Championship Race. The boat, owned by Scott Pierce, driven by Jamie Nilsen, and sponsored by Mayhew Tools took first place in the Championship Race held July 6-8, 2018 in Madison, IN on the Ohio River.

“As a first-time boat sponsor, we are ecstatic about the championship and proud of Scott, Jamie, and the whole team’s efforts to bring in such a big win!” shared John Lawless, President, Mayhew Tools.

The boat is also the world record holder for the Mile and Quarter Course and Eastern Division Champ.

Mayhew Tools announced the boat sponsorship last week, sharing insight into how such a partnership coincides with the premium tool manufacturer’s overall strategic objectives: The partnership forged with Scott Pierce for the GPW Championship, sets a first for Mayhew Tools’ sponsorship of a boat. To-date Mayhew Tools’ sponsorship endeavors have served as a win-win strategy for not only getting their tools into the hands of professionals, but capitalizing on increased brand awareness, while simultaneously building successful racing partnerships and the Mayhew Tools Boat sponsorship is no different. The boat, 25’ in length, 3,000 lbs., and all carbon fiber construction accelerates up to 180 mph.

For more on Mayhew Tools’ racing endeavors, click here.

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

 

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew Tools Makes Splash with New, Exclusive Championship Boat Sponsorship

The sponsored Mayhew Tools Boat will compete in the Grand Prix World Series’ North American Championship Race July 6-8, 2018 in Madison, IN on the Ohio River

Turners Falls, MA July 2, 2018 – Mayhew Steel Products, Inc. (Mayhew Tools) announces a new, exclusive sponsorship backing owner, Scott Pierce’s record-winning boat in the Grand Prix World Series’ North American Championship Race. The sponsored Mayhew Tools Boat, driven by Jamie Nilsen, is the world record holder for the Mile and Quarter Course and is currently the Eastern Division Champ. The GPW Championship Race will take place on the Ohio River in Madison, IN July 6-8, 2018.

Mayhew Tools is no stranger to racing sponsorships. Currently the premium hand tool manufacturer, serves as the exclusive sponsor of the #2 car for the NASCAR Whelen Modified Tour driven by 5-time tour champion, Doug Coby. The company is also a primary sponsor to Bobby Santos’ #22A car in the King of the Wing National Sprint Car Series, USAC Silver Crown Series, Must See Sprint Car Series and the Little 500 Series. Additionally, the company serves as an associate sponsor to Woody Pitkat’s Modified Racing series, Tri-Track series, and The Modified Touring series, as well as a supporter to Bobby Pierce’s #63 truck in the NASCAR Camping World Truck Series.

The partnership forged with Scott Pierce for the GPW Championship, sets a first for Mayhew Tools’ sponsorship of a boat. To-date Mayhew Tools’ sponsorship endeavors have served as a win-win strategy for not only getting their tools into the hands of professionals, but capitalizing on increased brand awareness, while simultaneously building successful racing partnerships and the Mayhew Tools Boat sponsorship is no different. The boat, 25’ in length, 3,000 lbs., and all carbon fiber construction accelerates up to 180 mph.

“We are excited to have partnered with Scott and his team as this sponsorship, similar to our tools is demonstrative of quality and craftmanship, not to mention we both possess a passion for doing what we love”, shared John Lawless, President, Mayhew Tools. “Our team is looking forward to cheering on Jamie in the Championship this weekend!”

“We are very thankful for the opportunity to team up with Mayhew Tools, whom has a solid reputation as a quality partner,” commented Scott Pierce, Owner, Mayhew Tools Boat. “Their support both financially and from a tool perspective plays a fundamental role in helping fuel our racing endeavors.”

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

 

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

Mayhew Tools Makes Splash with New, Exclusive Championship Boat Sponsorship

Mayhew Tools Makes Splash with New, Exclusive Championship Boat Sponsorship

The sponsored Mayhew Tools Boat will compete in the Grand Prix World Series’ North American Championship Race July 6-8, 2018 in Madison, IN on the Ohio River

Turners Falls, MA July 2, 2018 – Mayhew Steel Products, Inc. (Mayhew Tools) announces a new, exclusive sponsorship backing owner, Scott Pierce’s record-winning boat in the Grand Prix World Series’ North American Championship Race. The sponsored Mayhew Tools Boat, driven by Jamie Nilsen, is the world record holder for the Mile and Quarter Course and is currently the Eastern Division Champ. The GPW Championship Race will take place on the Ohio River in Madison, IN July 6-8, 2018.

Mayhew Tools is no stranger to racing sponsorships. Currently the premium hand tool manufacturer, serves as the exclusive sponsor of the #2 car for the NASCAR Whelen Modified Tour driven by 5-time tour champion, Doug Coby. The company is also a primary sponsor to Bobby Santos’ #22A car in the King of the Wing National Sprint Car Series, USAC Silver Crown Series, Must See Sprint Car Series and the Little 500 Series. Additionally, the company serves as an associate sponsor to Woody Pitkat’s Modified Racing series, Tri-Track series, and The Modified Touring series, as well as a supporter to Bobby Pierce’s #63 truck in the NASCAR Camping World Truck Series.

The partnership forged with Scott Pierce for the GPW Championship, sets a first for Mayhew Tools’ sponsorship of a boat. To-date Mayhew Tools’ sponsorship endeavors have served as a win-win strategy for not only getting their tools into the hands of professionals, but capitalizing on increased brand awareness, while simultaneously building successful racing partnerships and the Mayhew Tools Boat sponsorship is no different. The boat, 25’ in length, 3,000 lbs., and all carbon fiber construction accelerates up to 180 mph.

“We are excited to have partnered with Scott and his team as this sponsorship, similar to our tools is demonstrative of quality and craftmanship, not to mention we both possess a passion for doing what we love”, shared John Lawless, President, Mayhew Tools. “Our team is looking forward to cheering on Jamie in the Championship this weekend!”

“We are very thankful for the opportunity to team up with Mayhew Tools, whom has a solid reputation as a quality partner,” commented Scott Pierce, Owner, Mayhew Tools Boat. “Their support both financially and from a tool perspective plays a fundamental role in helping fuel our racing endeavors.”

Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.

 

About Mayhew Tools

Mayhew Steel Products (Mayhew Tools), founded in 1856, is an ISO 9001:2015-certified company and the oldest punch and chisel manufacturer in the United States. Headquartered in Turners Falls, MA, the company’s transition from a small tool house to industry leader comes as a direct result of their dedication, quality, reliability, and craftsmanship. While their passion for manufacturing quality hand tools has continued to fuel its century-old product line growth. Mayhew Tools, serving primarily the Industrial, Automotive and Hardware industries, are sold globally through an extensive distributor network.

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